11 analytical modules designed for marketing directors, managing directors, and business owners to identify and maximize the value of their brands, solutions, and products
IDENTIFICATION OF VALUE → CORE MODULES
Gain a competitive edge with in-depth insights and understand what makes your solutions and portfolios valuable by analyzing on target audience's desires, needs, and problems.
Get a better mark positioning by understanding how much value your supply has in a given market, depending on supply and demand.
Create emotional bonds based on the core identity value of your brand, what makes it unique, and what makes it recognizable and visible to stand out in a saturated market.
Uncover customer challenges and turn them into opportunities for differentiation in fiercely competitive markets. Embrace every chance to learn, improve and innovate.
Define a step-by-step plan to prioritize and implement value chains based on your portfolio. Translates them into value funnels and customer journeys.
PRICES & PLANS
Step by step - everything included*
*Include all marketing activities to translate the phased plan into a step-by-step, effective and personalized plan (graphic design, content, web, campaign online and print, branding, motion graphics, strategy, concept).
CREATION, COMMUNICATION & CAPTURE OF VALUE → EXPANSION MODULE
Digitalvalue module in Web/App→
Contentvalue module →
Campaignvalue module →
Journeyvalue module in purchase →
Namingvalue module →
Employeevalue module →
What activities should you prioritize next, what messages will resonate with your target audience, and what investments will yield the highest returns?
Traditional workshops and methods attempt to summarize the fundamental value of a product or service in a single sentence. However, what customers truly value is variable and dependent on a complex and variable context, influenced by individual needs, problems, desires, and the stage of the decision-making process.
A single sentence on a wall cannot provide a step-by-step tool to answer the questions that every marketing professional asks themselves, such as what their next marketing activity should be, for what specific reasons, what specific impacts to expect, and what message to convey to whom.
The 11 customer-centric-based analytical modules enable marketing executives, managing directors, and owners to answer these questions in a clear and precise data-driven way, whatever the stage of their strategic plan they are in.
START THE JOURNEY
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