What is the goal of the module and analysis?
It is not enough anymore to have just a digital presence. This module establishes a analytical, value-based foundation that will serve as a crucial component for a successful implementation in the UX/UI phase. And ensure that your branding, marketing, and content strategies translate into digital value.
→ POSSIBLE SYMPTOMS
WHEN DO WE RECOMMEND
TO START A DIGITAL VALUE MODULE?
You are not able to translate the value of your brand, product, or service into a digital context
You have a website that does not perform well
You are not able to translate your data collection into strategic marketing and branding decisions
You get visitors but don't understand the persona behind them, their journey, their problems and needs, and what they expect to find on the site in a specific way
You need a new website where marketing, brand, communication, and content strategies are integrated
Essential for businesses whose customer journey or business model is partly digital
Differentiate your business, increase customer engagement and satisfaction, and boost digital performance.
WHAT I GET
→ Definition of website goals
→ Bullet points for content
→ Identification of technical challenges
→ Project management milestones, etc.
→ Define and prioritize CTAs
→ Main structure, content, and user journey based on the decision-making process
→ Definition and prioritization of user journeys
→ Definition of the nature of the search on each page (transactional, informational, hybrid, etc.
HOW IT WORKS
Here is described the entire project course and process of website implementation. The digital value includes the parts in the blue area.
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