→ GOAL
What is the goal of the module and analysis?
It is not enough anymore to have just a digital presence. This module establishes a analytical, value-based foundation that will serve as a crucial component for a successful implementation in the UX/UI phase. And ensure that your branding, marketing, and content strategies translate into digital value.
→ POSSIBLE SYMPTOMS
WHEN DO WE RECOMMEND
TO START A DIGITAL VALUE MODULE?
↓
You are not able to translate the value of your brand, product, or service into a digital context
↓
You have a website that does not perform well
↓
You are not able to translate your data collection into strategic marketing and branding decisions
↓
You get visitors but don't understand the persona behind them, their journey, their problems and needs, and what they expect to find on the site in a specific way
↓
You need a new website where marketing, brand, communication, and content strategies are integrated
↓
Essential for businesses whose customer journey or business model is partly digital
Differentiate your business, increase customer engagement and satisfaction, and boost digital performance.
→ OUTCOME
WHAT I GET
→ Definition of website goals
→ Bullet points for content
→ Identification of technical challenges
→ Project management milestones, etc.
→ Define and prioritize CTAs
→ Main structure, content, and user journey based on the decision-making process
→ Definition and prioritization of user journeys
→ Definition of the nature of the search on each page (transactional, informational, hybrid, etc.
→ ROADMAP
HOW IT WORKS
Here is described the entire project course and process of website implementation. The digital value includes the parts in the blue area.
→ Simple step-by-step process: based on a clear methodology
Participants: Decision Makers
Tomorrow Brands: Brand Strategy Lead and Digital
LeadClient: Depending on the situation, CEOs and/or founders, and/or marketing managers
→ Minimum 18 working days (depending on core module)
→ of which 3 module working days with the client
→ 2 meetings together with the client or weekly jour fixe
Parts
→ Kick-off meeting
→ data collection and briefing
→ Customer Journey
→ Decision-making process
→ Structure and content
→ Digital/User Journey
→ Conclusio (workup) and Conlusio Meeting
→ Solution Value Module
→ Added Value Module
Nice to have (recommend)
→ Brand Value Bundle
Any questions?
Martina Perez-Ramerstorfer
+43 (0)7230 / 21 222
post@tomorrow-brands.com
The marketing agency
for tomorrow.
Located in a small village in
Upper Austria