→ GOAL
What is the goal of the module and analysis?
Branding is inevitable. Don't leave the value of your brand to chance; take charge. A Strong brand identity value in your brand will not only connect with your customers on a deeper level, but it will also establish its value independent of any specific product or service, freeing you from the market and cost dependence and positioning you for long-term success.
The module's goal is to understand your best, most valuable self. Define the tools you use to build a strong identity. Based on emotional values that resonate with intern and extern, make you visible and memorable. Analise the brand identity of your competence and create a unique brand culture everyone wants to be a part of. Make a lasting impact and ensure every step of your marketing journey is a secure investment.
→ POSSIBLE SYMPTOMS
WHEN DO WE RECOMMEND
TO START A IDENTITY VALUE MODULE?
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Your brands competes in strongly competitive markets
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You cannot differentiate yourself by the added value of your products or services
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Brands that cannot differentiate themselves by the identity value of their products or services
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Bad or poor reputation
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Brands that have trust issues
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You are a new or existing brand/company without a clear market position
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Your brand has a defined identity, but those values/culture of the brand are a brick wall for the customers who seek them and an obstacle to the growth of the brand
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Lack of strong identity, not recognizable or memorable
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Inconsistency in the brand's perception, touchpoints, campaigns, digital presence...
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You need to explore different brand-hierarchy possibilities and the relationship between your different brands
Define your core values and build up your an unique brand identity to ensure coherency and consistency across every touchpoint
→ OUTCOME
WHAT I GET
→ Definition and prioritization of core brand values as a decision-making tool based on what makes our brand more valuable
→ definition of the tonality of brand values
→ Brand moodboard from yesterday to tomorrow based on Values
→ Values filter according to the mission and vision of the brand
→ Analysis of the identity appealing of the competition
→ Brand identity appealing segmented by target groups
→ Definition and prioritization of target groups based on Identity Value
→ Definition of identity walls. What values are an obstacle or a wall for your target groups?
→ Analysis of the current status of consistency, coherence and uniqueness of the brand in its different touchpoints
→ Formulation of branding tools for decision-making in design, communication, and brand behavior
→ Definition of markt positioning based on identity of the brand
→ ROADMAP
HOW IT WORKS
→ Simple step-by-step process: based on a clear methodology
Participants: Decision Makers
Tomorrow Brands: Brand Strategy Consultant and Project Lead
Client: Depending on the situation, CEOs and/or founders, and/or marketing managers
→ Minimum 15 working days
→ of which 1-2 module working days with the client
→ 3 meetings together with the client (kickoff and conclusion)
Part 1
→ Kick-off meeting
→ gathering* and data collection
→ preparation of data by Tomorrow Brands
→ ½ - 1 working day with the client
Part 2
1 module working day with the client
Part 3
Conclusion (workup) and Conclusion Meeting
*The gathering part only has to be done once and not every time a new module is made.
Any questions?
Martina Perez-Ramerstorfer
+43 (0)7230 / 21 222
post@tomorrow-brands.com
The marketing agency
for tomorrow.
Located in a small village in
Upper Austria