What is the goal of the module and analysis?
Branding is inevitable. Don't leave the value of your brand to chance; take charge. A Strong brand identity value in your brand will not only connect with your customers on a deeper level, but it will also establish its value independent of any specific product or service, freeing you from the market and cost dependence and positioning you for long-term success.
The module's goal is to understand your best, most valuable self. Define the tools you use to build a strong identity. Based on emotional values that resonate with intern and extern, make you visible and memorable. Analise the brand identity of your competence and create a unique brand culture everyone wants to be a part of. Make a lasting impact and ensure every step of your marketing journey is a secure investment.
→ POSSIBLE SYMPTOMS
WHEN DO WE RECOMMEND
TO START A IDENTITY VALUE MODULE?
Your brands competes in strongly competitive markets
You cannot differentiate yourself by the added value of your products or services
Brands that cannot differentiate themselves by the identity value of their products or services
Bad or poor reputation
Brands that have trust issues
You are a new or existing brand/company without a clear market position
Your brand has a defined identity, but those values/culture of the brand are a brick wall for the customers who seek them and an obstacle to the growth of the brand
Lack of strong identity, not recognizable or memorable
Inconsistency in the brand's perception, touchpoints, campaigns, digital presence...
You need to explore different brand-hierarchy possibilities and the relationship between your different brands
Define your core values and build up your an unique brand identity to ensure coherency and consistency across every touchpoint
WHAT I GET
→ Definition and prioritization of core brand values as a decision-making tool based on what makes our brand more valuable
→ definition of the tonality of brand values
→ Brand moodboard from yesterday to tomorrow based on Values
→ Values filter according to the mission and vision of the brand
→ Analysis of the identity appealing of the competition
→ Brand identity appealing segmented by target groups
→ Definition and prioritization of target groups based on Identity Value
→ Definition of identity walls. What values are an obstacle or a wall for your target groups?
→ Analysis of the current status of consistency, coherence and uniqueness of the brand in its different touchpoints
→ Formulation of branding tools for decision-making in design, communication, and brand behavior
→ Definition of markt positioning based on identity of the brand
HOW IT WORKS
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