→ GOAL
What is the goal of the module and analysis?
This module has a clear objective: to identify the added value that your products or services provide within a specific market. This value can be related to features, trust, or convenience. By understanding this added value, you can stand out from your competitors by offering exceptional value beyond their offerings.
This advanced level of insight can give you a competitive advantage and increase your chances of being the top choice for customers. It also helps you avoid relying solely on price, which is not a sustainable long-term strategy. Moreover, this module can help you identify areas for innovation and growth within your business.
→ POSSIBLE SYMPTOMS
WHEN DO WE RECOMMEND
TO START A Added VALUE MODULE?
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Essential for brands competing in highly competitive markets
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Brands that are not able to differentiate themselves through their identity value or the solution value of their products or services
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Companies that want to implement growth strategies based on continuous learning and innovation development
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The success of your product or service relies only in convenience or price
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Your desired customers always choose your competitor's products or services over yours
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If you want to maximize the value of your brand through value-enhancing innovations
Get a deep understanding of customer's walls and obstacles and how you can provide added value in form of innovations, features, trust, or convenience
→ OUTCOME
WHAT I GET
→ Customer's main pains during decision-making, walls, and obstacles
→ Added value offered by the market for the same products or services
→ Customer prioritization according to added value
→ Definition and prioritization of clear improvement points, new services, products, or features
→ Analysis of the company's added value in convenience and trust
→ Identify innovation points of action
→ Definition bullet points communication based on the added value.
→ ROADMAP
HOW IT WORKS
→ Simple step-by-step process: based on a clear methodology
Participants: Decision Makers
Tomorrow Brands: Brand Strategy Consultant and Project Lead
Client: Depending on the situation, CEOs and/or founders, and/or marketing managers
→ Minimum 15 working days
→ of which 1-2 module working days with the client
→ 3 meetings together with the client (kickoff and conclusion)
Part 1
→ Kick-off meeting
→ gathering* and data collection
→ preparation of data by Tomorrow Brands
→ ½ - 1 working day with the client
Part 2
1 module working day with the client
Part 3
Conclusion (workup) and Conclusion Meeting
*The gathering part only has to be done once and not every time a new module is made.
Any questions?
Martina Perez-Ramerstorfer
+43 (0)7230 / 21 222
post@tomorrow-brands.com
The marketing agency
for tomorrow.
Located in a small village in
Upper Austria