→ GOAL
What is the goal of the module and analysis?
The main goal is to clearly define a targeted content funnel based on a consistent and coherent marketing and branding strategy that helps to increase the value of the brand, product, or service.
→ POSSIBLE SYMPTOMS
WHEN DO WE RECOMMEND
TO START A CONTENT VALUE MODULE?
↓
You need to develop a business model based on the content of the company's digital transformation
↓
You've invested a lot of time and resources in content that doesn't have the desired impact
↓
Your content becomes likes and views but doesn't impact the sales of your product or service
↓
Your content is not integrated into your brand strategy and does little to build brand equity because it behaves like an external entity
↓
You need to increase the visibility of your brand, product, or service
↓
The content does not reach the desired target group
Valuable content builds authority, loyalty, and visibility, making you the most trusted option for clients.
→ OUTCOME
WHAT I GET
→ The most relevant touchpoints and channels
→ A step-by-step content plan
→ Definition of internal and external required resources
→ Content funnel and content pyramid
→ Definition and prioritization of CTAs
→ Definition and prioritization of content goals
→ Identification of evergreen, trending, entertainment, and emotional content.
→ Bullet points and tonality for each content item according to the customer's decision process, problems, needs, walls, and obstacles
→ Integration of content as a key element in a business plan
→ ROADMAP
HOW IT WORKS
→ Simple step-by-step process: based on a clear methodology
Participants: Decision Makers
Tomorrow Brands: Brand Strategy Consultant and Project Lead
Client: Depending on the situation, CEOs and/or founders, and/or marketing managers
→ Minimum 15 working days (depending on core modules)
→ of which 1 - 2 module working days with the client
→ 2 meetings together with the client (kick-off and conclusion)
Part 1
→ Kick-off meeting
→ data collection and briefing
→ preparation of data by Tomorrow Brands
Part 2
1-2 module working days with the client
Part 3
Conclusion (workup) and Conlusio Meeting
→ Solution Value Module
Nice to have (recommend)
→ Brand Value Bundle
Any questions?
Martina Perez-Ramerstorfer
+43 (0)7230 / 21 222
post@tomorrow-brands.com
The marketing agency
for tomorrow.
Located in a small village in
Upper Austria