→ GOAL
What is the goal of the module and analysis?
A deep understanding of its target audience's needs is at any successful business's heart. Whether creating new solutions, refining existing ones, catching up to competitors, or you need to get awarness, our reports are essential for success. Our solution module provides comprehensive reports on our solutions' unique value compared to the market's current alternatives. The module emphasizes understanding your target audience, allowing for a resonant product and service portfolio.
→ POSSIBLE SYMPTOMS
WHEN DO WE RECOMMEND
TO START A SOLUTION VALUE MODULE?
↓
When you need to understand how valuable
your new solution is
↓
When you have lost a significant market share due to the emergence of new solutions
↓
For Solutions whose field (e.g., technology) requires them to invest in innovation constantly
↓
If you need to (re)define the portfolio of services and products to be competitive in the market
↓
When you have a lack of knowledge of your customers, that creates a blockage in your relationship with them
↓
When your brand, product, or service has great value that your customers do not perceive or are not aware of
↓
You need to understand which services and products are attractive to which customers
Precise analysis of your target group's problems, needs, and desires
→ OUTCOME
WHAT I GET
→ Definition of the customer´s promise
→ Definition of awareness points for solutions, services, or products in phases according to the customer's decision process
→ Identification and prioritization of customer needs and problems
→ Analysis of the market
→ Identification of points of improvement in the offer
→ Determine and prioritize the portfolio of current and potential services and products
→ Definition and prioritization of target groups. Who is our main target group, and on which products and services should we focus our offer to them
→ Accurate estimation of the value offered compared to other solutions on the market and according to the customer's needs (Emotional and Rational)
→ Definition of a needs tree
→ Relationship between customers' problems and solutions available in the market
→ ROADMAP
HOW IT WORKS
→ up to 4 products or services
→ Simple step-by-step process: based on a clear methodology
Participants: Decision Makers
Tomorrow Brands: Brand Strategy Lead and Project Lead
Client: Depending on the situation, CEOs and/or founders, and/or marketing managers
Any questions?
Martina Perez-Ramerstorfer
+43 (0)7230 / 21 222
post@tomorrow-brands.com
The marketing agency
for tomorrow.
Located in a small village in
Upper Austria