→ GOAL
What is the goal of the module and analysis?
The Journey value module aims to enhance the customer journey, improve conversion rates and increase customer loyalty by optimizing touchpoints and addressing potential obstacles throughout the journey.
By generating more leads, making better decisions, and enhancing customer loyalty, the workshop helps businesses achieve higher conversion rates. The outcome includes a comprehensive understanding of the customer journey, defined journeys for target groups, prioritized touchpoints, and an implementation plan to drive improvements and increase efficiency.
→ POSSIBLE SYMPTOMS
WHEN DO WE RECOMMEND
TO START A JOURNEY VALUE MODULE?
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Does your product, service, or brand generate many leads and positive attention, but the conversion rate is too low?
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Do you know there is a blind spot in your customer journey, but you don't know how to solve it?
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Do you need a comprehensive understanding of your customer journey and be more efficient in your sales activities?
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Is it essential to gain insights into your customer journey through data collection, and do you need to identify your data collection points and the information you need to collect?
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Is it crucial to increase customer loyalty and generate more leads?
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Do you need to identify potential obstacles in your customer journey?
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Are you unsure about the effectiveness of your current touchpoints?
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Do you need to define specific journeys for different target groups or personas?
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Is it crucial to identify the most relevant touchpoints for each customer group?
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Do you need to prioritize your customer journeys and touchpoints for focused improvement?
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Is it essential to develop a recovery plan to re-engage potential customers who drop off?
Gain a deept understanding of your customer journey and a concrete plan to optimize it
→ OUTCOME
WHAT I GET
→ Identification of the actual customer journey
→ Definition of customer journeys per target group/persona
→ Definition of most relevant touchpoints for each persona
→ Data collection points definition (physical and digital)
→ Cluster in channel
→ Conversion points definition
→ Definition of start touchpoints (pulling vs. pushing)
→ Definition of purchase touchpoints
→ Definition of touchpoints to optimize
→ Discover blind spots and potential paths in the journey that need consideration
→ Plan for implementation
→ Prioritization of customer journeys
→ Prioritization of touchpoints
→ Recovery plan
→ ROADMAP
HOW IT WORKS
→ Simple step-by-step process: based on a clear methodology
Participants: Decision Makers
Tomorrow Brands: Brand Strategy Consultant and Project Lead
Client: Depending on the situation, CEOs and/or founders, and/or marketing managers
→ Minimum 15 working days (depending on core modules)
→ of which 1 - 2 module working days with the client
→ 2 meetings together with the client (kick-off and conclusion)
Part 1
→ Kick-off meeting
→ data collection and briefing
→ preparation of data by Tomorrow Brands
Part 2
1-2 module working days with the client
Part 3
Conclusion (workup) and Conlusio Meeting
→ Solution Value Module
→ Added Value Module
→ Identity Value Module
Any questions?
Martina Perez-Ramerstorfer
+43 (0)7230 / 21 222
post@tomorrow-brands.com
The marketing agency
for tomorrow.
Located in a small village in
Upper Austria