Recently, YouTube suggested a video of a fisherman "sticking" a fish on the back of another person. I say "sticking" because the fish adhered to the man's back, seemingly causing him pain while his …

As a marketing specialist, you may be familiar with the phrase "Market Never Lies." Love it or hate it, it is the most used statement in marketing, and there is a crucial reason for …

Have you ever wondered why people are willing to pay triple the price for a Red Bull compared to a Flying Power - drink, despite both brands offering almost identical products? Seriously -the ingredients …

As a business owner, your priority is to be efficient and reduce costs. However, it's important to recognize that your pricing strategy should not solely depend on cost-cutting measures. Failing to prevent your business …