Boost campaign impact in performance era | Campagin Value Module

→ GOAL

What is the goal of the module and analysis?

Campaigns are the main instrument to capture value for any company. They also have the function of increasing awareness of the brand or product and creating trust and visibility.

The main goal is clearly defining a targeted campaign funnel based on a consistent and coherent marketing and branding strategy to attract your target groups of a specific market most efficiently.

With this integrated and analytical approach, you can unleash the full potential of our campaigns, ensuring maximum impact and optimal results in capturing the attention and loyalty of our desired target groups.

→ POSSIBLE SYMPTOMS

WHEN DO WE RECOMMEND
TO START A CAMPAIGN VALUE MODULE?

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Our campaigns are not performing as desired

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We get leads but of bad quality, our campaigns don't attract the right buyers

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The brand awareness of our company is low

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The image or perception of the brand is different from the desired one, or we have a new brand positioning

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We have a product or service with value, but we can't reach attention and awareness with traditional or effective online campaigns

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We have an inconsistent communication and sales strategy because it is carried out by different agencies

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We need a detailed, relevance-based plan to localize our budget and determine which campaigns will have the greatest impact, when, how and in which media

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We don't know the personas behind our target audience, who they are, what they're interested in, where to find them, what they focus their attention

Obtain a clear step-by-step plan of marketing activities for your campaign strategy, tailored specifically to your desired target audience.

→ OUTCOME

WHAT I GET

→ Defining and prioritizing the personas of the target audience

→ Defining the stages each persona is at in the decision-making process

→ Definition and prioritization of the touchpoint/channels online and offline

→ Definition of a communication funnel for push and pull strategies depending on the decision process and value

→ Establish a long- and short-term step-by-step campaign plan pro-market and target group/persona

→ Prioritation of customer journeys, value funnels, and value chains

→ Definition of the most relevant Marketing activities based on our buyers' customer journey and value-based decision process

→ Bullet points for each Marketing activity, according to the customer's decision process, problems, needs, walls, and obstacles

→ Definition and prioritization of Campaign goals

→ Definition and prioritization of CTAs

→ ROADMAP

HOW IT WORKS

What are we going to do?

→ 1 to 2 module working days for one target group (or cluster) and
→ up to 4 products or services
→ Simple step-by-step process: based on a clear methodology

Participants: Decision Makers
Tomorrow Brands: Brand Strategy Lead and Project Lead
Client: Depending on the situation, CEOs and/or founders, and/or marketing managers

Detailed information about the module

Duration
→ Minimum 15 working days (depending on core modules)
→ of which 1-2 module working days with the client
→ 2 meetings together with the client (kickoff and conclusion)

Part 1
→ Kick-off meeting
→ data collection and briefing
→ preparation of data by Tomorrow Brands

Part 2
1-2 module working days with the client

Part 3
Conclusion (workup) and Conlusio Meeting

Requirements