→ GOAL
What is the goal of the module and analysis?
Attracting the right candidates who share your values requires more than just a job opening. By creating a marketing funnel that complements the work of any department or HR specialist, our module brings in potential quality leads that can be seamlessly integrated into your recruitment and screening processes and allows you to boost visibility, reputation,
In addition, it also offers data-driven analysis to identify areas for improvement as an employer and build the foundation for a compelling company culture that everyone wants to be a part of.
→ POSSIBLE SYMPTOMS
WHEN DO WE RECOMMEND
TO START A EMPLOYEE VALUE MODULE?
↓
The company's growth is blocked by the lack of suitable personnel
↓
Potential candidates are not familiar with the company as a employer
↓
There are employees available, but they do not meet the required quality or qualifications
↓
Lack of productivity due to employees not aligning with brand values or vision
↓
Too much turnover in employees coming and going
↓
The benefits offered are not perceived as valuable
Get a clear and strategic step-by-step marketing activities plan for your Employer branding strategy, which includes content and campaigns.
→ OUTCOME
WHAT I GET
→ Employer branding plan and funnel
→ Short-term and long-term employer branding goals
→ Analysis of the situation vis-à-vis the labor market
→ Identification of personas behind the job description
→ Job Journeys
→ Profile definition of Best Employee lead
→ Prioritization of benefits
→Identitification of areas to improve
→ Most relevant brand culture/identity values
→ Employee Identity values
→ Most relevant Marketing activities depending on the job journeys and value-based decision process of the potential candidates
→ Bullet points for each Marketing activity
→ ROADMAP
HOW IT WORKS
→ Simple step-by-step process: based on a clear methodology
Participants: Decision Makers
Tomorrow Brands: Brand Strategy Lead and Project Lead
Client: Depending on the situation, HR specialists, CEOs and/or founders and/or marketing managers
→ Minimum 15 working days (depending on core modules)
→ of which 1-2 module working days with the client
→ 2 meetings together with the client or weekly jour fixe
Parts
→ Kick-off meeting
→ data collection and briefing
→ preparation by tomorrow brands
→ Conclusio (workup) and Conlusio Meeting
→ Identity Value Module (or an existing brand profile)
Any questions?
Martina Perez-Ramerstorfer
+43 (0)7230 / 21 222
post@tomorrow-brands.com
The marketing agency
for tomorrow.
Located in a small village in
Upper Austria