→ GOAL
What is the goal of the module and analysis?
A name is a fundamental tool for building a brand and ensuring an impact on a specific market. While a logo or service/product can be changed, the core of any brand is its name. Despite its importance, the naming process can be time-consuming, frustrating, and a source of internal friction. Don't limit your company's future by rushing the naming process and making decisions based on gut feelings.
A great name should reflect your identity, vision, and mission while being adaptable to future products and services. Many types of names can best fit your marketing, branding, or communication strategies and the budget you have to implement them.
The objective of this module is to follow a step-by-step naming process that will lay the foundation for a unique, memorable brand that aligns with your vision and stands out in the market.
→ POSSIBLE SYMPTOMS
WHEN DO WE RECOMMEND
TO START A Naming VALUE MODULE?
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When a new brand is being developed
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Companies whose descriptive names prevent them from offering new services
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Established companies whose names are no longer in line with the visionary brand values and thus hinder the growth of the brand
↓
Companies that want to change their market position or brand structure with new brands
↓
Companies that are highly regarded by old customers but fail to reach new ones
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Brands that inherit a negative digital story
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Brands with identity problems that are not appreciated do not achieve visibility or are memorable
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Companies need to build up brand hierarchies based on the specifics of the market.
Process-orientated analysis, visualization, and conceptualization of brand name proposals based on its mission, vision, and identity values.
→ OUTCOME
WHAT I GET
→ Up to 20 name proposals based on marketing and branding strategy and brand values
→ Definition of naming strategy (type of name) according to communication plan and resources
→ Definition of market and partner ecosystem
→ Prioritizing name proposals according to brand identity values, vision, and mission
→ Filtering name proposals based on vision, mission, and product/services portfolio
→ Filtering names for legal reasons
→ Confronting the name against the company ecosystem: partners, clients, and competitors
→ Tagline, slogan, and description of the brand
→ Integration in brand storytelling and tonality
→ Visualization of name behavior, how the name behaves in its typical applications and social media
→ Visualization of name in Brand ecosystem, employees, products, services, clients, partners, and competitors
→ ROADMAP
HOW IT WORKS
→ Simple step-by-step process: based on a clear methodology
Participants: Decision Makers
Tomorrow Brands: Brand Strategy Lead and Project Lead
Client: Depending on the situation, CEOs and/or founders and/or marketing managers
→ Minimum 15 working days (depending on core modules)
→ of which 2 module working days with the client
→ 2 meetings together with the client (kickoff and conclusion)
Part 1
→ Kick-off meeting
→ data collection and briefing
→ preparation of data by Tomorrow Brands
Part 2
1-2 module working days with the client
Part 3
Conclusion (workup) and Conlusio Meeting
→ Identity Value Module (or an existing brand profile)
Any questions?
Martina Perez-Ramerstorfer
+43 (0)7230 / 21 222
post@tomorrow-brands.com
The marketing agency
for tomorrow.
Located in a small village in
Upper Austria