→ GOAL
What is the goal of the module and analysis?
The Value Chain module defines a step-by-step plan to prioritize and implement value chains based on your portfolio. It seamlessly translates them into value funnels and customer journeys with clear objectives.
To maximize the value we generate and the efficiency of our resources, every decision and marketing activity must serve a purpose.
Through in-depth analysis of each step of your brand's value chain – Identification, Creation/Offer, Communication, Capture/Sell, and Delivery – we define and prioritize a step-by-step plan for optimization.
→ POSSIBLE SYMPTOMS
WHEN DO WE RECOMMEND
TO START A VALUE CHAIN MODULE?
↓
You want to maximize the value of your brand and portfolio
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You need a concrete step-by-step plan for your company.
↓
Your marketing activities do not have a clear focus
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Your company or brand offers de facto a great value in the market but does not achieve the estimated conversion
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Your company or brand invests in improving and digitizing sales and communication activities without results
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You need to prioritize marketing and human resources in the most effective way possible
Definition and prioritization of short-term and long-term goals, funnels, and customer journeys based on the company's Value chain.
→ OUTCOME
WHAT I GET
→ Identification of value chains according to markets, customers, products, and services
→ Definition of a value scale of supply, according to the value provided and demand in use and purchase, and prioritization of value chains accordingly
→ Definition and prioritization of value funnels according to value chains.Definition and prioritization of touchpoints according to Personas
→ Identification and definition of customer journeys
→ Identification of human resources required to close value chains
→ Identification of automation points in value chains
→ Definition of data collection points
→ Definition and prioritization of key/long-term objectives in the value chain function
→ ROADMAP
HOW IT WORKS
→ Simple step-by-step process: based on a clear methodology
Participants: Decision Makers
Tomorrow Brands: Brand Strategy Consultant and Project Lead
Client: Depending on the situation, CEOs and/or founders, and/or marketing managers
→ Minimum 15 working days
→ of which 1-2 module working days with the client
→ 3 meetings together with the client (kickoff and conclusion)
Part 1
→ Kick-off meeting
→ gathering* and data collection
→ preparation of data by Tomorrow Brands
→ ½ - 1 working day with the client
Part 2
1 module working day with the client
Part 3
Conclusion (workup) and Conclusion Meeting
*The gathering part only has to be done once and not every time a new module is made.
Any questions?
Martina Perez-Ramerstorfer
+43 (0)7230 / 21 222
post@tomorrow-brands.com
The marketing agency
for tomorrow.
Located in a small village in
Upper Austria