"Our main problem is that most Austrians are not even aware of the existence of the religion (including ourselves before we started the project). The second problem is that there are people who consider them part of Islam."
FREIE ALEVITEN ÖSTERREICH X TOMORROW BRANDS
"The change of name and logo had the desired impact, and frei-aleviten all over Austria now use the symbol at demonstrations, meetings and events with pride, a recognizable, unique and visible symbol of unity. A clear and direct name."
Özgür Turak
Vorsitzender
Aleviten Österreich
Martina Perez-Ramerstofer
Art Director
Tomorrow Brands
Rodrigo Ez
Brand Strategy and Concept
Tomorrow Brands
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The marketing agency
for tomorrow.
Located in a small village in
Upper Austria